The confusing Alpha and Gen Z terminology is driving us to Google.

 

Do you want to be a sigma? It is possible that you are simply delulu, but you run the risk of being gaslighted.

You should not be embarrassed if you are already entering any of the aforementioned terms into a search engine. Victorian Premier Jacinta Allan recently discovered that it is difficult to stay up to date with the latest slang when she used the term "six-seven" during a media call.

An examination of Google search data from 2025 shows that "sigma" is the most frequently searched slang word in Australia. That may seem like the 18th letter in the Greek alphabet, but in Alpha and Gen Z lingo, it usually denotes a specific type of man.

According to Unscramblerer.com, which conducted the Google research, "it refers to an autonomous, self-reliant person who acts outside established social hierarchies, commonly defined as a lone wolf."

Or, in a TikTok video, the children of an American instructor told him, "You are all that and a bag of chips." Additionally, it can be used to signify "very good" and to convey astonishment or incredulity, as in: What the sigma?

"Delulu" (short for deluded, meaning someone with unrealistic expectations), "unc" (short for uncle, used humorously to denote old age), and "glazing" (excessive flattery) are other commonly searched-for slang phrases.

According to Unscramblerer.com, TikTok, Instagram, gaming, streaming, and the online communities of Generation Z and Alpha all had a significant impact on mainstream lingo in 2025.

"Social media trends propagate quickly through viral challenges and memes," a spokeswoman stated.

Technology is accelerating the rate at which our language adopts new slang trends. Slang is an interesting and entertaining window into our culture.

The term "gaslighting," which actually dates back to 1938 when it was used in British playwright Patrick Hamilton's play (later made into a movie) about a man who deceives and manipulates his heiress wife to make her believe she is going insane, was one of the terms that surprisingly surfaced in the analysis.

In recent years, the phrase "gaslighting," which refers to extended psychological manipulation, has gained popularity, particularly when used to characterize harmful relationship behavior. In 2022, Merriam-Webster named it the word of the year.

Naturally, the meaning of some terms can vary dramatically throughout time. According to Merriam-Webster, the word "magna male" was coined in the 2010s by an online subculture linked to misogynist views and was first attributed to a far-right activist. Its widespread usage today, however, appears to be less harmful and is ascribed to memes and parody videos on TikTok in the 2020s.

Unscramblerer.com has identified additional popular slang terms that have to do with appearances. Examples include "looksmaxxing," which is the practice of maximizing your appearance, and "mogging," which is the practice of outperforming someone else by being more successful, talented, or attractive. Alternatively, "huge back" refers to someone with a larger frame, and "huzz" refers to a group of girls who are gorgeous.

However, "fanum tax," which refers to jokingly stealing some of a friend's food without their permission, is one of our favorites. It was created in response to a post made by American streamer and content creator Roberto Escanio, often known as Fanum, in which he described charging his friends a mock tax in the shape of a bite of the meal they were consuming. 

"Aura farming," which has nothing to do with agriculture despite popular belief, is also entertaining. Aura farming is all about "cultivating the coolest version of oneself," according to The Guardian, which illustrated an article about it with a picture of Timothee Chalamet from Dune. 

An 11-year-old child cheering rowers in a traditional Indonesian boat race in Sumatra in August went viral after video of his joyous dance was widely circulated with the title, "the aura-farming boy." Many videos on social media have copied Rayyan Arkan Dikha's effortlessly stylish motions.

Then there is "six-seven," which is most frequently used by gen Alpha and younger gen Zers. It seems to have started with rapper Skrilla and the line "six-seven" from his song Doot Doot.

Additionally, it is linked to the six-foot-seven-inch (two-meter) American basketball star LaMelo Ball.

According to Unscramblerer.com, "six seven" has no literal meaning.

The point is its ridiculousness, which makes it a perfect illustration of "brainrot" internet humor, in which the unpredictability itself is amusing.

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