Possibly the most talked-about actress in Hollywood at the moment is Tilly Norwood. Some have even speculated that she might become the next Natalie Portman or Scarlett Johansson.
Tilly is not the genuine deal, though, despite her radiant smile, growing internet following, and self-proclaimed desire to pursue a career in film.
Producer Eline Van der Velden, CEO of the European AI production company Particle6, is the creator of this ambitious AI actor.
After Van der Velden spoke at a panel discussion on AI advancements at the Zurich Summit, a meeting for the creative industries that coincides with the annual Zurich Film Festival, Particle6 released Tilly on Instagram a few months ago, and she has garnered international attention this week.
Studios and other entertainment organizations were discreetly adopting artificial intelligence, the producer, who just opened an AI talent company called Xicoia, told the audience.
Everyone said, 'No, this is nothing,' when we were in numerous boardrooms in February. This is not going to occur. Then, by May, someone said, "We need to do something with you guys," according to Van der Velden, who was quoted by Deadline.
"People asked, 'What is that?' when we first introduced Tilly, and in the coming months, we will be revealing which agency will represent her."
According to Van der Velden, "synthetic talent" will define the twenty-first century.
She has also been open about her goals for the AI actress, saying in July to Britain's Broadcast International: "Our goal is for Tilly to become the next Scarlett Johansson or Natalie Portman."
According to Tilly's Instagram account, she is "a invention." In addition to providing a peek at her bedroom and messy desk, it includes attractive photos from her daily life, such as sitting outside a coffee shop, looking through clothing racks, and snapping pictures in a park.
"In 20 seconds I fought monsters, fled explosions, sold you a car, and nearly won an Oscar," reads the description of one post that features a montage of clips that allegedly depict her in a variety of movie roles. It was basically all done in a single day.
There is even a brief comedy routine called AI Commissioner that features Tilly in her "first ever performance."
The long-running Hollywood actors strike in 2023 was prompted in part by worries that real-life actors and creatives will be replaced by "digital replicas" created by AI, and Tilly's "debut" has provoked criticism both online and offline.
The actress Emily Blunt described the development as "terrifying" after Variety showed her a picture of Tilly Norwood.
"No, do you mean it? "Is that an AI?" Blunt asked. We are screwed, good Lord. That is extremely frightening. Please, agencies, refrain from doing that. Stop, please. Stop destroying our human connection, please.
Actor Brendan Bradley reacted angrily to one of Tilly's Instagram photos, saying: "The content you have generated largely seeks to grift, not contribute." Do not exploit, but amuse.
"What you are doing is not innovative or futuristic, it is terrible," remarked another, Kylie Karson. You are treating artists like throwaway objects and endangering people's careers. Stories are brought to life by humans in a manner that AI cannot.
The Scottish actor Briony Monroe also commented on the matter, saying: "It has been brought to my attention that an image of my face may have been utilized for this picture of ‘Tilly Norwood’ (an AI made ‘actress’)." It was also suggested that Tilly looked strikingly similar to Monroe.
SAG-AFTRA, the actors' union, declared that it will take on the AI challenge.
In a statement, the union stated, "To be clear, Tilly Norwood is not an actor." "It is a computer-generated character that was trained on the work of many professional actors—without their consent or payment."
In response to the concerns, Van der Velden has stated that AI characters ought to be evaluated independently rather than in relation to human actors.
She claimed in a statement posted on social media on Monday (AEST) that Tilly was a creative effort rather than a substitute for a human being, comparing her to animation, puppetry, and computer-generated imagery (CGI), which "opened up fresh possibilities without taking away from live acting."
AI provides an additional means of creating and imagining stories. Nothing, most definitely not an AI character, can replace the art and delight of human performance, according to Van der Velden, who is an actor himself.
"She stands for exploration rather than replacement."
It is interesting to note that, despite the AI Commissioner sketch's opening line, "The film you are going to witness is 100% AI generated," Van der Velden's own explanation of its creation indicates that a significant amount of human intervention was involved.
She told Broadcast International that Chat GPT helped construct the script, which was based on her briefing and was modified by other individuals to produce the final version. The script is reported to humorously explore the future of TV development. To perfect the AI actors' "performances" and achieve the proper humorous emphasis, human direction was also required.
"I may be AI created, but I am feeling very real emotions right now," Tilly wrote on Facebook when announcing her first position as AI Commissioner. I can hardly wait to see what comes next!
The issue with AI, according to actress Whoopi Goldberg, host of the American daytime talk show The View, is that "you are now up against something that is been developed with 5000 other performers." An AI actor might unfairly benefit from having "Bette Davis' attitude, Humphrey Bogart's lips," and Goldberg's sense of humor.
"But what do you know? On Tuesday (AEST), Goldberg urged her fellow panelists to "bring it on."
"Because we can always tell them." Our body and faces move differently, and so do our movements. And while it is not currently seamless, it might be in two or three years.
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